“I have one and I have to tell you, it will ruin your life,” a Reddit user called chamburgers recently posted. But, like fresh bed linen and French bulldogs, the Squatty Potty exerts a powerful emotional force on its owners.
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Squatty Potty’s unicorn advert, which has been viewed more than 100m timesĪt first, many people saw the footstool as little more than a joke Christmas present. (“How does it taste, is that delicious? Is that the best thing you’ve ever had in your life?”) (“I scream, you scream, and plop, plop baby!”) At the end of the video, the prince serves the ice-cream to a gaggle of kids. In the video, a fey cartoon unicorn, its rear hooves perched upon a Squatty Potty, Mr-Whippies rainbow-coloured soft-serve ice-cream out of its butt and into cake cones while an Elizabethan Prince Charming details the benefits of squatting to poop. The Squatty Potty’s success is partly down to “This Unicorn Changed the Way I Poop”, an online ad that launched in October 2015 and has since been viewed more than 100m times. This January, after Squatty Potty LLC hit $33m in annual revenues, the business channel CNBC, which helped bring the footstool to fame through its US version of Dragon’s Den, hailed the device as a “ cult juggernaut”.
![getting your shit pushed in getting your shit pushed in](https://pbs.twimg.com/media/EA7CmEqUcAA6v2Q.jpg)
I was like, ‘Holy shit.’” The Squatty Potty has been the subject of jokes on Saturday Night Live, and of adulation by the queen of drag queens, RuPaul.
#GETTING YOUR SHIT PUSHED IN FULL#
“I had, like, a full elimination,” Howard Stern, the celebrity shock jock, said after he first used one, in 2013. Celebrities such as Sally Field and Jimmy Kimmel have raved about them, and the basketball sensation Stephen Curry put one in every bathroom of his house. More than 5m Squatty Potties have been sold since they first crept on to the market in 2011.